Washington State Fair
How do you generate excitement for a family event that’s an hour away?
INTEGRATED CAMPAIGN + NEW CONCEPTS (TV/RADIO/PRINT)
Every year the Puyallup Fair drew millions of customers through their doors. Except that wasn’t enough to draw people from outside of the surrounding areas, an hour away. Plus, bring in additional bigger name musical acts, vendors and sponsors. So, Jones Advertising brought me in to help tackle the sensitive transition (and rebrand) from the Puyallup Fair to the Washington State Fair. Delivering fresh, new ideas and concepts to help appeal to city-dwelling families throughout Seattle, who maybe knew about the fair, but just didn’t care enough to drive an hour outside of it to attend it. Until now!