How do you fix a failing brand?
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When I started working with T-Mobile in July of 2012, the one question on everyone's mind was, "How do you help to fix a failing brand?" It wasn’t until John Legere came in to shake things up, that many of those questions started to get answered — assisting a number of different ad firms in Seattle on dozens of T-Mobile's consumer and B2B campaigns. Eventually doing work that led to winning a highly-prestigious ECHO award from the Direct Marketing Association in 2014 for Wunderman Seattle.