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A strategic content and consulting studio led by Jared Kessler.

Airbnb Plus

How does you or your business earn more from hiring a professional photographer?

PHOTOGRAPHY


 

Airbnb Plus, a more premium level service over their traditional one, had wanted to offer higher-quality homes that gave their guests added peace of mind to stay there. So with their Plus model, they were able to get professional photographs from a handful of Seattle-based photographers, like me, to better showcase some of their highest-rated homes. See what I mean, when you click below to view the slideshow of select homes I photographed for them over this past year.

THE CHALLENGE

Offering this service wasn’t nearly as easy as it sounds. Joining a handful of professional photographers during their first year of launching their premium-level service, each photo I took had to follow a specific set of brand guidelines with a vital goal in mind… to accurately portray each and every home being shot as not just visually appealing, but also, visually configured in a way that allowed Airbnb Plus and the hosts to charge more, for what some perceive as better.

THE REALITY

High-quality photos give the perception of a higher quality product or service.

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THE INSIGHTS

What Airbnb Plus found is that professionally shot photos really do make a difference versus unprofessionally shot photos from their hosts, in how prospective guests perceive quality and comfort. On top of that, showcasing Airbnb Plus homes on a featured section of their website seemed to position these homes as a more premium level service which, in turn, allowed hosts to charge more, which allowed Airbnb Plus to earn more as well. See what I mean, when you click below to view the slideshow of additional homes I photographed for them over the course of the year.

THE RESULT

Everyone wins and goes home a little richer.

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Any questions?

Since 2008, I’ve completed over 200 projects for many big-name ad firms and brands like you see above. Delivering, concepting, and strategizing everything from award-winning copy to professional photography and so much more!

Curious how?

Please fill out the contact form to get started or simply click here to learn more about the various photography service I offer.