How do you get millions of annoyed people to make a not-so-annoying switch?
WEB + EMAIL + OTHER ONLINE DELIVERABLES
Microsoft has dominated both the computer hardware and software business for quite some time. One of the world’s largest software maker by revenue, and one of the world’s most valuable companies, I worked together with Pop to help transition millions of dissatisfied Microsoft customers from Hotmail to Outlook. And at the same time, worked on a number different campaigns with a number of different ad firms over the years, to help maintain their global dominance.