How do you sell a luxurious vacation that isn’t really a vacation?
COPYWRITING + STRATEGY + CONCEPTING FOR EMAIL, LANDING PAGES AND DIRECT MAIL CAMPAIGNS
With residences from Maui to Alabama, the Hyatt Residences has dozens of places you and your entire family can go to enjoy some of the most spectacular getaways. Ever! The only thing is, despite how glorious that may sound, underneath it all, there’s a certain “timeshare” stigma attached to these kinds of getaways. So, I joined The Hacker Agency to fill in for the Associate Creative Director over the next few months to help create an online and direct mail campaign to help dispel the dirty timeshare myth. And still get people clamoring through their doors.