Hewlett Packard (B2B)
How do you stop a worldwide epidemic of ink-stealing thieves?
INTEGRATED CAMPAIGN/CONCEPTS + WEB/EMAIL/LANDING PAGES/SOCIAL MEDIA + MARKETING COLLATERAL
Worth approximately $13.2 Billion dollars, Hewlett Packard (HP) has dominated much of the printer and ink business — and has for some time. Brought on to help stop the worldwide-epidemic of ink-stealing thieves, I joined the DraftFCB team (now FCB Global) to come up with a wide array of new ideas, concepts and deliverables that help businesses understand why you should buy HP ink, over others.