What everyone says they can do, but very few people can really do… well.
I discovered this a few years ago. When I learned that anyone with a college degree would call themselves a copywriter just because we’re “some of the highest-paid writers.”
The only problem?
Although anyone could write, not just anyone could write copy. Effectively. Not everyone can write something that gets someone to buy into a particular product or service. Love it. Connect with it. Hit the “buy now” button and THEN actually take out their hard-earned money and purchase whatever it is you’re trying to sell.
And in a time where anyone can call themselves whatever they want with a few strokes of the keyboard and a semi-decent website, you have to know who’s an actual copywriter and who is just a writer (wanting a copywriter’s pay).