How do you drive new customers to a not-so-new bank?
COPYWRITING + STRATEGY + CONCEPTING FOR DIRECT MAIL, EMAIL AND DOZENS OF OTHER DELIVERABLES
Rated “America’s Most Trustworthy Companies” by Forbes, multiple years running, Banner Bank has been serving the west for over 125 years and counting. So, when Direct Resources Group had come to me to try and help get more people in their doors, they knew they needed more than just a Forbes rating to get new customers interested in switching banks. Besides the fact that new customers may not even care they “do the right thing” (Banner Bank’s motto).