ACER COMPUTERS (B2C/B2B)
How do you make one of the largest computer manufacturers cool again?
COPYWRITING + STRATEGY + CONCEPTING FOR WEB, EMAIL, SOCIAL MEDIA AND OTHER DELIVERABLES
Acer Inc., a Taiwanese multinational hardware and electronics corporation (not to mention one of the largest personal computer manufacturers in the world), needed a way to reach more businesses and IT people (particularly in the US). While at the same time, try and make Acer the computer of choice over many of their competitors. So I joined a select team of individuals to help develop a number of different ideas, campaigns and deliverables that looked to better position Acer as the computer of choice for those who it, most likely, wasn’t.
While Acer delivers a great product, it doesn’t necessarily seem to appeal to as many IT professional as best as the client would’ve liked. Nor did they have the kind of presence in the US, that it has practically everywhere else in the world. So I set off to find what makes certain IT people tick, partnering with a local ad firm and their designers to help deliver something that would not just get their audience’s attention, but would also gain their rapport — finding new, original ways to make Acer computers more appealing to the masses.